Jack Daniel's, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, is one of the most recognised whisky brands in the world. The distillery is still located at its original site in Lynchburg, a small town in Moore County, which is known for its historical significance and picturesque landscape. The brand's Tennessee whiskey is made from high-quality Swedish wheat and pure water from the company's own limestone spring and undergoes the unique "Charcoal Mellowing" process, which gives it its characteristic mildness and purity.

Jack Daniel's is committed to sustainability and social responsibility, focussing on environmentally friendly practices and supporting local communities. The distillery itself is an important landmark and attracts thousands of visitors every year who are given an insight into the traditional whisky-making process and the history of the brand.

Jack Daniel's Sinatra Select Bold Smooth Classic matured in specially designed "Sinatra casks", which were made by hand. This edition celebrates the 100th birthday of the legendary singer Frank Sinatra.