In 1769, Alexander Gordon settled in North London, an area famed for its clear and pure water sources, with the firm intention of creating a gin of exceptional quality and sophistication. The careful selection of ingredients such as cinnamon, angelica root, coriander, orange peel and above all juniper formed the basis of his endeavour. To this day, these botanicals are combined according to a top-secret recipe, which gives Gordon's Gin its unique flavour. This detail-orientated production process has allowed Gordon's to develop into the world's largest gin brand, with products manufactured in numerous countries.

The Gordon's design is instantly recognisable and is characterised by the depiction of natural juniper berries.