Pimms is a high-quality mixed spirit with a fresh, fruity character. The London Dry Gin base and a mix of liqueurs, fruit nectars and herbs give it its outstanding flavour.

It is a classic cocktail that should not be missing from any menu.

Pimms is usually drunk with ginger ale, Sprite or Seven Up and garnished with half a slice of lemon and cucumber.

For a long time, Pimms was considered a quirky drink because it was drunk in a silver mug or a small jug and decorated with cucumber and apple slices. The jugs are no longer made, but the gherkin remains. Pimms is a slightly spicy gin-based liqueur that is always drunk mixed. Hardly alcoholic, as the liqueur is only 25 % and is still mixed. A refreshing, friendly drink and very drinkable. Werder is still drunk in England at rowing regattas or at Wimbledon. It was there that the idea of dipping strawberries in Pimms liqueur was born. Real drinkers, on the other hand, can only be won over by Pimms if a strong shot of gin is added. (e.g. Hendricks Gin)