New Grove's motto is "from field to glass", inspired by the "from farm to table" movement in the food sector. The traditional distillery Grays Inc. Ltd. takes care of the entire production process for its premium rums, from the cultivation of the sugar cane to the bottling of the distilled rum. The best natural ingredients are a matter of course - there is no added sugar, colouring or other additives in the bottles from New Grove.

The New Grove Old Tradition 5 Years Old Mauritius Island Rum is characterised by its exceptional production. It is distilled from fresh sugar cane juice and undergoes a special ageing process in hand-picked Limousin barrels, which are stored in the idyllic surroundings of the Indian Ocean.