Jack Daniel's, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, is one of the most recognised whisky brands in the world. The distillery is still located at its original site in Lynchburg, a small town in Moore County, which is known for its historical significance and picturesque landscape. The brand's Tennessee whiskey is made from high-quality Swedish wheat and pure water from the company's own limestone spring and undergoes the unique "Charcoal Mellowing" process, which gives it its characteristic mildness and purity.

Jack Daniel's is committed to sustainability and social responsibility, focussing on environmentally friendly practices and supporting local communities. The distillery itself is a major landmark and attracts thousands of visitors every year who are given an insight into the traditional whisky-making process and the history of the brand.

The "Bottled-in-Bond Act" is a law dating back to 1897 that defines the quality standard for bourbon whiskey with the addition "bottled-in-bond" or "bonded". The production of Jack Daniel's BOTTLED-IN-BOND Tennessee Whiskey complies with this act: it is matured for four years and produced within a single season in a single distillery. The 50 per cent by volume also meets this quality standard.

For the Jack Daniel's Triple Mash bottling, three straight bottled-in-bond whiskeys are married together: 60% Jack Daniel's Tennessee Rye, 20% Jack Daniel's Tennessee Whiskey and 20% Jack Daniel's American Malt.