Each bottle of Camarena represents over 250 years of history, dating back to 1761 in Arandas, Jalisco, Mexico.

This place is at the heart of artisanal tequila production and is known for its centuries-old tradition.

A historic bell still exists there today, traditionally used to announce festivities and gather the local community. The significance of this bell and its role in the cultural and social life of the community served as inspiration for the design of the Camarena bottle, so that each bottle not only carries tequila, but also a piece of Mexican cultural history and community spirit.

At the centre of each bottle are the legendary wolves of Jalisco, once considered the guardians of the agave fields and the inhabitants of Arandas.

These wolves, feared and revered for their cunning and ferocity, symbolise a deep bond and mutual respect between nature and man.