The history of the traditional Noilly Prat vermouth house begins with Joseph Noilly, a wine and spirits merchant from Lyon, who developed a special recipe for French vermouth in 1813. In 1850, his son Louis Noilly founded the company in Marseillan, near Montpellier in the south of France. Claudius Prat, his son-in-law, joined the company in 1853, after which it was renamed Noilly Prat & Cie. The Original Dry Vermouth contributed to the brand's global reputation among vermouth and cocktail enthusiasts and bartenders. Today, Noilly Prat is part of Bacardi.

Noilly Prat Rouge, a ruby-red French vermouth, is produced by the same company.

This vermouth is based on a blend of dry white wines, in particular Clairette and Picpoul de Pinet, which are enriched with Mistela wine and extracts from various botanicals after ageing.

Additional botanicals are used for the Noilly Prat Rouge, including saffron from Greece, lavender from France, cloves from Madagascar and cocoa beans from Venezuela, which give it its characteristic colour and complex aroma profile.