In 1995, Don Roberto Orendain Jr. founded the distillery "La Purísima" together with his sons, drawing on a rich family history. Roberto Orendain comes from a pioneering family in the tequila industry that has been producing tequila since 1924, continuing the family's long tradition.

With the founding of La Purísima, they are building on over 400 years of history, continuing both the tried and tested family traditions and the extensive expertise in the craft of tequila. Today, the La Purísima distillery is one of the largest and most important producers in the tequila industry, which impressively underlines its success.

Don Roberto Plata from the Hacienda Purísima distillery is a Mexican ultra-premium silver tequila with an alcohol content of 40%, made exclusively from 100% agave. This exceptional tequila, which is particularly characterised by its purity, is created through a careful and traditional production process. After being stored in stainless steel tanks for two months, the tequila develops its characteristic properties during this time, which give it its special quality and elegance.