Luc Belaire is a renowned sparkling wine brand known for its luxurious and stylish image, often associated with the world of entertainment and nightlife. The sparkling wine is produced in the south of France, particularly in the renowned Provence-Alpes-Côte d'Azur region, which is recognised for its excellent wine quality. The grape varieties consist of 95% Chardonnay and 5% Pinot Noir, which gives the sparkling wine its characteristic flavour and elegance.

The brand has collaborated with various celebrity artists, including Grammy winner Rick Ross and Grammy-nominated DJ Steve Aoki, who have acted as brand ambassadors to help raise the profile and appeal of Luc Belaire, particularly among a younger target audience.

The Luc Belaire Bleu, a limited edition created in collaboration with rapper Gucci Mane, stands out with its unique blue colour that reflects the bright blue of the Côte d'Azur, Luc Belaire's home.