In 1769, Alexander Gordon settled in North London, an area renowned for its clear and pure springs, with the firm intention of creating a gin of exceptional quality and refinement. The careful selection of ingredients such as cinnamon, angelica root, coriander, orange peel and, above all, juniper formed the basis of his endeavour. To this day, these botanicals are combined according to a strictly secret recipe, which defines the unique flavour of Gordon's Gin. Thanks to this meticulous production process, Gordon's has grown to become the world’s largest gin brand, with products manufactured in numerous countries.

Gordon's design is instantly recognisable and is characterised by the depiction of natural juniper berries.