Select Aperitivo is a traditional Italian aperitif that originated in Venice in 1920. Created by the Pilla distillery, Select quickly became the ingredient of choice for the original Venetian Spritz – and is still regarded today as the most authentic choice for this globally popular aperitif variation. With its finely balanced interplay of bitter and sweet, its characteristic reddish hue and floral herbal notes, Select embodies classic Italian aperitif culture with Venetian elegance.

Select is made from 30 carefully selected botanicals, including juniper berries and rhubarb root, which give it its pleasantly bitter yet elegant flavour. Its alcohol content of 17.5 % ABV makes it pleasantly light and versatile – whether enjoyed neat, on the rocks or as a base for stylish aperitif creations.