The history of the traditional vermouth house Noilly Prat begins with Joseph Noilly, a wine and spirits merchant from Lyon, who developed a special recipe for French vermouth in 1813. In 1850, his son Louis Noilly founded the company in Marseillan, near Montpellier, in the south of France. Claudius Prat, his son-in-law, joined the company in 1853, after which it traded under the name Noilly Prat & Cie. The Original Dry Vermouth helped to establish the brand’s global reputation amongst vermouth and cocktail enthusiasts, as well as bartenders. Today, Noilly Prat is part of Bacardi.

Noilly Prat Rouge, a ruby-red French vermouth, is produced by the same company.

This vermouth is based on a blend of dry white wines, notably Clairette and Picpoul de Pinet, which are enriched with mistela wine and extracts from various botanicals after maturation.

Additional botanicals are used in Noilly Prat Rouge, including saffron from Greece, lavender from France, cloves from Madagascar and cocoa beans from Venezuela, which give it its characteristic colour and a complex flavour profile.