MAMA GEHT TANZEN Ruby Cherry Liqueur is a modern, intensely fruity premium liqueur with an alcohol content of 15 % vol., which not only impresses with its flavour but also conveys a clear message: joie de vivre, independence and community. Bottled in a stylish 0.5-litre bottle, Ruby offers a full-bodied cherry flavour, enhanced with high-quality premium aromas that give the liqueur its fresh, slightly extravagant note.

Inspired by a very special idea: Andrea and Anna, two mums from Wuppertal, founded the ‘Mama geht tanzen’ movement after realising that traditional parties are hardly compatible with everyday family life. This gave rise to the concept of ‘after-care’ parties for mums – 180 minutes of freedom, from 8 pm to 11 pm. Today, this format is celebrated by women throughout Germany, Austria and Switzerland – and Ruby has long since become more than just a liqueur: it’s part of a lifestyle for women who celebrate life – in their own way.

With its distinctive cherry flavour, elegant design and emotional story, Ruby appeals to a young, active target audience that combines taste with attitude.