Cinzano Vermouth Rosso 15% vol. 0.75 l is regarded as one of Italy’s most time-honoured vermouths and is an indispensable classic in bars worldwide. It originates from Turin and is based on a historic recipe that has been preserved by Casa Cinzano since 1757. By founding their company in Pecetto, near Turin, the brothers Carlo Stefano and Giovanni Giacomo Cinzano laid the foundations for an international success story that continues to define Rosso Vermouth to this day. It is produced in the traditional manner from selected wines, which are enriched with a complex blend of herbs, spices and carefully composed botanicals. The recipe, the exact composition of which is kept secret, gives Cinzano Rosso its characteristic aromatic depth. As the first vermouth in the house’s range, it marked the beginning of Cinzano’s modern vermouth tradition and, over the generations, has become the iconic flagship of Italian aperitif culture.


Thanks to its balanced structure and aromatic diversity, Cinzano Rosso is ideal for classic cocktails and long drinks, forming the basis for drinks such as the Negroni, Manhattan and Americano. It is equally impressive served neat or with a splash of soda, demonstrating its versatility. Its deep red colour, which stems from the variety of herbs and spices used, underlines its traditional style and makes it a distinctive example of the Italian art of vermouth-making. The combination of history, artisanal precision and aromatic intensity makes it an indispensable part of any bar.