The Jack Daniel's Honey Party Blanket transfers the characteristic appearance of Jack Daniel's and the Tennessee Honey variant to a large lifestyle accessory with a clear brand reference. The design is based on the typical colour scheme of Jack Daniel's Tennessee Honey and makes the Party Blanket a clearly recognisable part of any brand-affine outdoor or event equipment. As part of the official Jack Daniel's merchandise, it complements bar accessories and fan merchandise with a functional product with a strong visual presence.