Jack Daniel's, founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee, is one of the world’s best-known whisky brands. The distillery remains at its original site in Lynchburg, a small town in Moore County known for its historical significance and picturesque landscape. The brand’s Tennessee whisky is made from high-quality Swedish wheat and pure water from the distillery’s own limestone spring, and undergoes the unique ‘Charcoal Mellowing’ process, which gives it its characteristic smoothness and purity.

Jack Daniel's is committed to sustainability and social responsibility, prioritising environmentally friendly practices and supporting local communities. The distillery itself is a major landmark and attracts thousands of visitors each year, who gain an insight into the time-honoured whisky-making process and the brand’s history.

This Special Edition pays tribute to the opening of Jack’s White Rabbit Saloon, which was once located on Town Square in Lynchburg. The saloon was a popular spot where Jack Daniel and his friends would gather to enjoy a glass of his Tennessee whisky.

This exclusive bottle is available only in Tennessee and in a few selected countries.