Jack Daniel's, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, is one of the most recognised whisky brands in the world. The distillery is still located at its original site in Lynchburg, a small town in Moore County, which is known for its historical significance and picturesque landscape. The brand's Tennessee whiskey is made from high-quality Swedish wheat and pure water from the company's own limestone spring and undergoes the unique "Charcoal Mellowing" process, which gives it its characteristic mildness and purity.

Jack Daniel's is committed to sustainability and social responsibility, focussing on environmentally friendly practices and supporting local communities. The distillery itself is an important landmark and attracts thousands of visitors each year who are given an insight into the traditional whisky-making process and the history of the brand.

The Tennessee Travelers series is a tribute to Jack's desire to explore the world and discover the diversity of whiskey flavours, all from a single location in Tennessee: the Jack Daniel Distillery.

Jack Daniel's Tennessee Travelers Sweet & Oaky impresses with a traditional 107 proof, which intensifies the flavour without emphasising the heat. The flavour comes from new, charred American white oak barrels. The mash is made up of 80% corn, 12% barley and 8% rye, which gives this whiskey its sweet and oaky notes.